Biblical Contextualization vs. Marketing Contextualization

To know the only true God, honor and obey Him, and make Him known.

How do we draw the line between what is a Biblical Strategy and a Man-Made Strategy?

John MacArthur has made some excellent observations concerning the difference between true Biblical contextualization and a popular new form of contextualization that compromises the Gospel message.

All Things to All Men

Giving Up to Gain

Liberty in Christ

Servants of a New Covenant

For the Jews I Became Jewish, Part 1

For the Jews I Became Jewish, Part 2

For the Gentiles I Became a Gentile

For the Weak I Became Weak

“Contextualization” and the Corruption of the Church

By All Means Save Some

An excellent article by Roy Oksnevad that suggests some basic principles to consider:
Contextualization in the Islamic Context

Return to the Biblical Rationale page,

or go to Basic Objections to the Insider Approach